The truth about viral marketing is that it’s a great deal older than the internet! To add to the excitement, all the social sites, and networks plus sites like YouTube have radically changed the face of what viral means. People are so amazing with the things they are willing to share with the entire world. What all of that means quite simply is the opportunity of a viral nature.
One of the best ways you can help yourself with a future viral campaign is to build a good relationship with your market – but you should do that anyway. One good example is The Rich Jerk; a guy who really just hit the scene with a huge bang years ago. It’s because the relationships that they create help them launch their viral marketing campaigns effectively and see long-term results. So what you can do is enlist the aid of people who know people and have them help you spread awareness. So that is why you can make efforts to befriend people in your market, and that will help you in many ways. Remember that people do not want to be taxed, so you cannot make these difficult to understand. People online, or anywhere really, will not even make the effort to spread the word when there is any hint of complicated in it. The formula is easy; the easier it is to spread, the better the chance it has. There are lots of examples of this principle in action on the net, and you have seen many of them. It’s mainly because they made viral marketing effortless; every email that was exchanged carried a simple message that advertised Hotmail. That little ad is powerful, and it actually causes people to become drawn into the viral mechanism. That is a great example of how to make it simple.
Don’t ignore the power of videos, especially when there are sites like YouTube that are making it exceptionally easy for its users to publish their own videos and reach out to their target market. You can experiment with any viral idea you can think of and post it on YouTube and see what happens. Remember you are just working with ideas, and so they do not have to be perfect in every way. You never know what will become viral, so just get things done and make them happen.